A third-generation female entrepreneur, Erin Joy understands the rewards and challenges of starting a company and fueling its success. She has made it her life’s mission to provide business owners with the resources, services, and support they need to be successful in business and life.

After 15 years spent selling and consulting in the real estate industry, in 2011 Erin shifted her focus to business consulting and executive coaching services. In response to market need, she also introduced Black Dress Circles® . These monthly, peer-driven roundtables offer support, guidance, and insights specifically for women business owners. In addition to one-on-one consulting and roundtable facilitation, Erin also shares her significant knowledge and insights on a variety of business topics through other channels, including her ongoing series of podcasts, videos, and workshops. Furthermore, she has created several helpful free business resource documents that are available for immediate download. In 2019, she launched BDC University, the educational arm of her company.

Erin is a sought-after speaker and thought leader. She has spoken at the Midwest Women Business Owners’ Conference, the St. Louis Business Journal Women’s Conference, and the Missouri Athletic Club’s Women of Distinction Luncheon, and the American Business Women’s Alliance, National Women’s Leadership Conference. She has been featured in USA Today, St. Louis Business Journal, Entrepreneur Quarterly, St. Louis Post Dispatch, St. Louis Magazine, The Women’s Journal, Sophisticated Living, Great Day St. Louis, St. Louis FOX2, KTRS 550am, and Biz Women Rock Podcast, to name a few. For three consecutive years, she produced the national award-winning Midwest Women Business Owners’ (MWBO) Conference and is currently the administrator of a thriving MWBO Group on Facebook. Her success in this arena caught the attention of national event producers and she was asked to serve on the advisory board for the inaugural Women Future Conference in New York City in 2019, where she will also be moderating a panel.

Erin’s business, Black Dress Circle (formerly known as Black Dress Partners), has been recognized several years in a row as a top consulting firm in the St. Louis area. Erin was designated one of the top 100 St. Louisans to know in 2016 and 2019. She was also honored with the international Enterprising Women of the Year Champion Award in 2019 and recognized as one of the Best Companies of 2019 in the Business Services Category by the Women World Awards®. Erin received her bachelor’s degree in marketing from University of Missouri-Columbia and her Master of Arts in human resources management from Washington University in St. Louis. She is currently pursuing her Ph.D. in business psychology from The Chicago School of Professional Psychology to further enhance her ability to offer actionable, insightful advice to help people and businesses thrive.

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“Erin’s ability to guide the conversations so they are impactful for everyone is masterful and sets the tone for the Black Dress Circle experience. The diversity of personalities, businesses, and industries results in some powerful knowledge.”

– Nancy Cripe, President/Auctioneer at GRS Auctions

“Black Dress Circle provides the time, resources, and structure to be forward-thinking about my business.”

– Kathy Jordan, CEO and Founder, Jordan Search Consultants

“I learned how to build the processes to support my intentions.”

– Jackie Hoyt, CEO, Hillsboro Title Company

“Erin does a masterful job of putting these groups together. The energy from all of the women in the group—and their varying perspectives—has helped me make some key decisions.”

– Suzanne Woodard, Owner, The Refind Room

“No matter how you feel when you walk into that room, you are going to leave feeling energized, positive, and motivated.”

– Angela Sandler, Co-Founder, xplor

“Black Dress Circle has given me the confidence and perspective necessary to do what needs to be done. It has helped me commit to and believe in my decisions, systems, strategies, and processes.”

– Kim Sagartz, CEO, Seventh Wave Laboratories

“As a result of my involvement in Black Dress Circle, I am better equipped to handle a wide variety of issues with my business. It has expanded my capabilities and my capacity.”

– Emily Castle, Managing Principal, Castle Design

“Erin has assisted me tremendously with identifying systems to incorporate into my daily practices to increase my efficiency and grow my business. She has also provided referrals to strategic business partners to assist me in these endeavors.”

– Joanne Johnson, Owner and Principal Broker, Insurance Solutions Plus

“Working with Erin and Andrea is like being in a branding/strategy lightening storm!!! Their ability to quickly grab hold of my message and how I offer that through my business is nothing less than remarkable, based on years of experience, intuition and astute listening. In one hour I had a clear strategy to move forward, including a new name and languaging for the services I offer, as well as pricing. Needless to say, I am impressed AND grateful.”



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